Maher Koubaa is a seasoned global aviation software executive with over 20 years of experience in the airline industry, encompassing general management, consulting, sales, client management, and product development. As EVP of Airlines for Amadeus in the Middle East, Turkey & Africa (META) and head of Global Strategic Sales for Airlines, he oversees all commercial activities with Amadeus' airline customers in these regions. Since joining Amadeus in 2014, Maher has significantly contributed to business growth and customer centricity in the META region. Previously, he held senior roles at Sabre in the Middle East and Africa.